I focus on products that are difficult to make clear.
Clinical tools, dense SaaS, and products with too many states or audiences pulling in different directions. That has been the centre of my work for five years.
- 2021
Started in mechanical engineering, ended up running the web and graphics team for a national tech symposium.
Never went back - 2021
Ranked in Upraised's Embark programme, which is where I learned to think about design as a discipline rather than as taste.
Top 50 of 455,534 - 2022
Healthplix. Built my first real design system and found out a system is a way of not having the same argument twice.
Reported ~20% less handoff time - 2022 – 23
Consult Anubhav. Led design on Draftsy, a team-based fantasy sports product across mobile and web. Found Framer here.
Reported 20% engagement increase - 2023 – 25
Duggup, as founding product designer. A web and mobile product launched to a new community in its first year.
2,000+ users in week one - 2025 – 26
CodeBuddy. N1 Care, a clinician-focused platform built around reviewable records, insights, and reports. Sole designer across product, system, and documentation.
26 docs · 2 chart releases - Now
Looking for the next one that is genuinely hard to make clear.
